Apurva Shah
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Cookie Policy

Last updated: March 2026

What are cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to site owners.

How I use cookies

This site uses a minimal set of cookies, solely for website analytics. I do not use cookies for advertising, personalisation, or tracking across other websites.

Analytics cookies (Google Analytics)

These cookies are only set after you provide consent via the cookie banner that appears on your first visit. If you decline, no analytics cookies are set and Google Analytics does not load.

CookieProviderPurposeDuration
_gaGoogleDistinguishes unique visitors2 years
ga[ID]GoogleMaintains session state2 years

Google Analytics collects anonymised data about page visits, session duration, traffic sources, and device information. IP anonymisation is enabled, meaning your full IP address is never stored.

For more information about how Google uses this data, see Google’s Privacy Policy and How Google uses data from sites that use its services.

Consent cookie

CookieProviderPurposeDuration
cookie_consentapurvashah.coStores your cookie preference (accepted/declined)Persistent

This cookie is stored via your browser’s local storage and remembers whether you accepted or declined analytics cookies, so you are not asked again on every visit.

Managing cookies

You can manage or delete cookies at any time through your browser settings:

  • Chrome: Settings → Privacy and Security → Cookies
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and Site Permissions

You can also withdraw your consent by clearing your browser’s cookies and local storage for this site. On your next visit, the consent banner will appear again.

Third-party cookies

I do not use any third-party cookies beyond Google Analytics. This site does not embed social media widgets, advertising networks, or other third-party services that set their own cookies.

Changes to this policy

I may update this policy if the cookies used on this site change. The “last updated” date at the top of this page will reflect any changes.

For any questions, contact me at reachme@apurvashah.co.

© 2026 Apurva Shah. London.
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